“Many will embrace willful waste as a sign of confidence or luxury.”

Seth Godin (my favourite marketing guru) riffs on waste. He talks about a hotel room that was fully lit (with incandescent bulbs - gasp!), overly warm and so on. He talks about a watch that seemed to be more extras than watch. The theme of his post was excessiveness.

Many (dare I say most?) brides want a luxurious wedding, and weddings are often a venue for displays of wealth and excessiveness. It’s still possible to have a wedding that’s chic and glamorous but easy on the environment.

Most of the choices come from not sacrificing the glamour, but knowing where the different elements come from. You can have the big diamond, but choose an ethically sourced diamond. Have a fabulous dress, but choose organic fabrics. Have a sumptuous meal, but go organic and local. Make ethical choices for your once-in-a-lifetime blowout.

Check out the 95 Ideas To Make Your Wedding More Environmentally-Friendly.

Where do you see waste in your day-to-day life?